The young fashion label G-OLDMAN GmbH stands for timeless essentials for young and young-at-heart men who live a conscious lifestyle. Coming from the world of NFT, G-OLDMAN transfers its brand values to the analogue world. The brand stands for multidimensional connectivity. “WE GO BEYOND FASHION. WE CONNECT". The connections focus on timelessness, product quality, cross-generational collections and genuine togetherness.
“Today it is more important than ever to think holistically. It's no longer young vs old, analogue vs digital, poor vs rich. G-OLDMAN wants to question established boundaries - the G-OLDMAN brand acts according to this principle.”
Advance sales for the first collection will start on June 15, 2023. The G-ONE hoodie and the G-ONE shirt in the summer color off-white make the debut. Stylish basics experience a new interpretation in the course of the slow fashion movement. The collection is used in all life situations and can be combined in many ways.
The G-ONE hoodie and the G-ONE T-shirt are each limited to 500 pieces and can be ordered from June 15th, 2023 via the online shop g-oldman.com . The launch will be accompanied by numerous social media content via Instagram and TikTok. The first influencer cooperations with well-known fashion bloggers are already drawing attention to the fashion label. In the online shop, selected images and videos as well as inspiring content provide further insights into the product and brand world and make shopping in the Virtual Fitting Room an experience. This becomes the style and combination advisor and ensures the right fit. In this way, the analogue and digital worlds are once again connected.
With the Virtual Fitting Room, optimal conditions are also created by means of gamification in order to reduce returns. G-OLDMAN pursues the concept of longevity and timeless fashion. The brand relies on high quality raw materials, such as Supima cotton, as well as the best processing of the textiles and produces in Europe under controlled and fair working conditions. The brand follows the principle: BUY LESS, CHOOSE WELL.
The brand assumes social responsibility and makes a contribution. Ten percent of all proceeds go to the Lichtblick Seniorenhilfe eV with the ambition to counteract poverty in old age in Germany. Other products in the collection will be available later this year in navy, black, dark green and jersey grey. High resolution images are available at the following link:
Questions please contact:
Telephone: +49 15147659862